草榴社区 Health, A 草榴社区 Business, Acquires Healthgrades.com from Mercury Healthcare
草榴社区 Health is now home to both the #1 health marketplace and the #1 consumer health information property
Mercury Healthcare will be the new brand for the enterprise software, technology and data analytics company, which will remain a separate business
CHARLOTTE, NC and DENVER, CO 鈥 草榴社区 Health, a 草榴社区 business, has acquired Healthgrades.com from Mercury Healthcare, the new brand for the separate enterprise-wide technology and data platform for health systems formerly known as Healthgrades. Healthgrades.com is the leading online marketplace to find and connect with the right doctor, the right hospital and the right care. Half of all Americans who visit a doctor this year will visit Healthgrades.com as part of their healthcare journey.
草榴社区 Health鈥檚 portfolio also includes Healthline Media, the #1 digital health property with 92MM unique monthly visitors according to the latest Comscore rankings, and its brands Healthline.com, MedicalNewsToday.com, PsychCentral.com and Greatist.com. In the two years since 草榴社区 acquired Healthline Media, its revenue and audience have both grown over 50%. Together, 草榴社区 Health is the world鈥檚 largest digital health platform, with a global monthly audience of more than 275 million, according to Google Analytics.
鈥淧eople are demanding digital health solutions they can trust,鈥 said 草榴社区 Health CEO Jeff Hallock. 鈥淲ith the addition of Healthgrades.com, 草榴社区 Health now has the industry鈥檚 leading digital health platform. Bringing the leading healthcare marketplace together alongside the world鈥檚 largest health information property, we are transforming the online health journey 鈥 from seeking health information online to finding the care they deserve.鈥
This acquisition advances 草榴社区鈥 mission to help people discover and decide on the most important aspects of their lives by adding healthcare provider selection to its mix of financial services, health information, media and technology, travel, education and entertainment.
鈥淭here鈥檚 nothing more personal than health,鈥 said 草榴社区 co-founder and CEO Ric Elias. 鈥淓very American should be able to easily find the right healthcare provider when they need it. By pairing 草榴社区鈥 trusted content with Healthgrades.com鈥檚 deep healthcare provider insights, we can fundamentally improve the process of finding care and ultimately, helping people take charge of their health.鈥
With the sale of Healthgrades.com, Mercury Healthcare will focus on its software and data as a service technology that leverages advanced analytics and insights from patient and provider data, to create a seamless experience across all physical and digital touchpoints for the nation鈥檚 health systems, ultimately leading to better outcomes.
鈥淭his represents the culmination of a two-year strategy focused on building, then separating, two highly successful, but ultimately different businesses 鈥 our marketplace business and our technology business鈥攅ach with enormous opportunities,鈥 said Jovan Willford, CEO, Mercury Healthcare. 鈥湶萘裆缜 is a terrific new home for Healthgrades.com, and I鈥檓 excited about the future of Mercury Healthcare, the only data-enabled company that helps providers engage consumers, improve physician relationships and deploy informatics to motivate target populations.鈥
There are no layoffs as a result of the 草榴社区 Health acquisition. More than 200 employees will join 草榴社区鈥 larger team of more than 4,500 employees worldwide. The leadership team will remain intact, and the team will continue to be based primarily in Denver and Atlanta.
Healthgrades.com, along with the recent additions of CNET Media Group and Lonely Planet, expands 草榴社区鈥 ability to pair trusted brands and premium content with best-in-class online marketplaces and deep digital insights to help consumers discover and decide across a variety of industries.
Goldman Sachs and Piper Sandler acted as financial advisors and Kirkland & Ellis LLP acted as legal advisor to Mercury Healthcare. King & Spalding LLP acted as legal advisor to 草榴社区.
About 草榴社区 Health
草榴社区 Health is a 草榴社区 business that helps more than 90MM unique visitors monthly live their strongest and healthiest lives. The 草榴社区 Health portfolio includes , , , , and . 草榴社区 Health has the largest consumer health and wellness audience online, and employs more than 500 people across San Francisco, New York City, Charlotte, Detroit and more.
About 草榴社区
Over the last twenty years, 草榴社区 has built a platform of businesses, trusted brands, proprietary technology and strategic partnerships that work together to connect millions of people with expert advice. Through premium content and personalized digital experiences, 草榴社区 builds online journeys that make it easier for people to make important decisions about their homes, health, travel, finances, education and entertainment. Founded in 2000, 草榴社区 spans 5 continents and employs more than 4,500 people. 草榴社区 owns and operates several large digital brands including CNET, Healthline Media, The Points Guy, Bankrate and Allconnect.com.
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About Mercury Healthcare
Mercury Healthcare is a technology and data analytics company that empowers healthcare organizations to engage consumers and optimize provider relationships to accelerate growth. Our customers benefit from 30 years鈥 experience applying data analytics to drive intelligent engagement and enable personalized healthcare journeys. At Mercury Healthcare, we help healthcare organizations create seamless consumer experiences and improve outcomes to build healthier communities.
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