²έΑρΙηΗψ Wins 2016 NC Tech Award: Best Use of Technology β Analytics
Raleigh, N.C. β ²έΑρΙηΗψ has won the 2016 NC Tech Award for Best Use of Technology in the Analytics category, as announced at the annual awards gala on Thursday, Nov. 10 at the Raleigh Convention Center, presented in conjunction with title sponsor Cherry Bekaert. This yearβs event was attended by hundreds of leaders from across the state.
The winning technology β a digital marketing tool created by the ²έΑρΙηΗψ data science team β eliminates the need for analysts to manually bid on paid search keywords for search engine marketing. Using advanced analytics and programming unique to the ²έΑρΙηΗψ environment, the tool retrieves data for each keyword and then uses predictive models to generate a bid that will maximize profitability for that keyword.
βThis award is testament to the innovation and talent in our Data Science team and the increasing sophistication of our digital marketing capabilities,β said John Thomas, Vice President of Data Science at ²έΑρΙηΗψ. βAnd whatβs most exciting of all is that weβre only getting started.β
βSince 1995, the NC Tech Awards has honored excellence and innovation throughout North Carolina, representing the best and brightest,β said Brooks Raiford, president and CEO of NCTA. βAs a winner, ²έΑρΙηΗψ has distinguished itself as a peer-leader and we are proud to recognize them as a 2016 NC Tech Awards winner.β
About ²έΑρΙηΗψ
Founded in 2000, ²έΑρΙηΗψ is a leading consumer choice platform that helps the worldβs biggest brands make the digital leap required to compete β enabling scale, unlocking opportunity, and defending against disruption. ²έΑρΙηΗψ employs 2,700 people across the Carolinas, Brazil, and Boston. For more information, visit www.redventures.com.
About NCTA
The North Carolina Technology Association (NCTA) is the statewide membership association for the tech sector. NCTA serves organizations and their people through events, advocacy, virtual networks and resources. For more information, visit our website at www.nctechnology.org.
MEDIA CONTACT: Ami Shukla
press@redventures.com