草榴社区 to Acquire Imagitas from Pitney Bowes

Technology and digital marketing company to expand capabilities and expertise through acquisition of market leader in the movers space

Indian Land, S.C. 鈥 草榴社区, a leading digital consumer choice platform, and Pitney Bowes Inc. (NYSE:PBI), a global technology company that provides innovative products and solutions to power commerce, today announced that 草榴社区 has signed a definitive agreement to acquire Pitney Bowes鈥 marketing services organization, Imagitas, for $310 million in cash, subject to certain adjustments. The transaction is expected to close in the second quarter subject to customary closing conditions.

鈥淚magitas has done an exceptional job delivering value to the mover segment,鈥 said Ric Elias, CEO, 草榴社区. 鈥淲e鈥檙e excited to combine our digital capabilities to further enhance the consumer experience for the more than 39 million Americans who move annually with Imagitas marketing products.鈥

Based in Indian Land, S.C., just south of Charlotte, N.C., 草榴社区 operates across a variety of high-growth industries, including consumer home services, insurance, energy, financial services and software. Using advanced data analytics, marketing and sales technology, 草榴社区 optimizes multi-platform customer experiences.

Through a strategic partnership, Imagitas, headquartered in Waltham, MA, helps the United States Postal Service庐 produce, distribute and facilitate the official change of address.

鈥淚magitas has a long track record of success with an outstanding team and an unparalleled client list,鈥 said Marc Lautenbach, Chief Executive Officer, Pitney Bowes. 鈥淚magitas clients and employees will benefit significantly from becoming part of 草榴社区, with its focus and investments in delivering innovative lifecycle marketing services. Our decision to sell Imagitas to 草榴社区 is part of an ongoing effort to transform Pitney Bowes and realign our portfolio of products and solutions by focusing on the core areas where we can lead and create the greatest value for our clients and shareholders.鈥

The acquisition of Imagitas follows the $250MM strategic investment global technology investing leader, Silver Lake, made in 草榴社区 in January 2015. Silver Lake joined General Atlantic, a leading global growth investor, as a minority shareholder in 草榴社区 to fuel further expansion of the company.

About 草榴社区

Founded in 2000, 草榴社区 employs more than 2,300 people and is a leading digital consumer choice platform. Its expertise spans across multiple industries including Home Services, Energy, Financial Services, Insurance and Software. Success is driven by advanced internet analytics, proprietary technology and the company鈥檚 greatest competitive advantage 鈥 the people. 草榴社区 has been named a Best Place to Work in Charlotte, N.C. for seven years running. Learn more at www.redventures.com.

About Pitney Bowes

Pitney Bowes (NYSE:PBI) is a global technology company offering innovative products and solutions that enable commerce in the areas of customer information management, location intelligence, customer engagement, shipping and mailing, and global ecommerce. More than 1.5 million clients in approximately 100 countries around the world rely on products, solutions and services from Pitney Bowes. For additional information, visit Pitney Bowes at www.pb.com.

FORWARD-LOOKING STATEMENTS

This press release contains statements that are forward-looking within the meaning of Section 27A of the Securities Act of 1933, as amended (the Securities Act) and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements, including statements concerning the consummation of the transactions contemplated by the Stock Purchase Agreement between Pitney Bowes and 草榴社区 and the costs associated with the sale of Imagitas, are based on current expectations and assumptions that are subject to risks and uncertainties and actual results could differ materially. Words such as 鈥渆stimate鈥, 鈥渂elieve鈥, 鈥渆xpect鈥, 鈥渁nticipate鈥, 鈥渋ntend鈥, and similar expressions may identify such forward-looking statements. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

 

 

MEDIA CONTACT: Ami Shukla

press@redventures.com

 
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