草榴社区 Announces Acquisition of HomeInsurance.com
The technology company plans to actively expand into the insurance category in 2012.
FORT MILL, S.C. 鈥 草榴社区 announced today that it has acquired HomeInsurance.com, a leading online provider of home and auto insurance. The acquisition is part of a broader strategy for 草榴社区, which has expanded into several new industries over the past year. The addition of the Wilmington, N.C. based company will increase the size of 草榴社区鈥 workforce by more than 10 percent, and adds a fourth location to its existing campuses in South Carolina, Texas and Florida.
鈥淭his acquisition builds on our current success and will allow us to introduce our expertise into the insurance category,鈥 said 草榴社区 CEO Ric Elias. 鈥淭he industry is both complementary to our business model and aligns with our core competencies.鈥
草榴社区 partners with some of the nation鈥檚 largest brands to bring them high volumes of high-quality customers. Partners span across industries including: entertainment, data and internet, small business solutions, security, energy and software services. The company uses proprietary technology to market and sell services through a variety of online and offline channels. 草榴社区 has experienced more than 50% growth every year for the past three years, and has tripled its employee base during the same window.
鈥淭he online marketing capabilities and technology-driven sales approach at 草榴社区 is the perfect match for what we鈥檝e built at HomeInsurance.com,鈥 said founder Carlos Lagomarsino. 鈥淭his acquisition will give our business the tools it needs to fuel growth for years to come and we are proud to be joining one of the fastest-growing and best places to work.鈥
About 草榴社区
草榴社区 is a technology company that builds high-growth businesses. Through a combination of strategic marketing and sales, 草榴社区 optimizes the customer lifecycle for large brands, from initial interest in the marketplace to the end transaction. Success is driven by advanced internet analytics, proprietary technology and the company鈥檚 greatest competitive advantage the people. 草榴社区 has twice been ranked among the top 20 fastest-growing companies on the Inc. 500 list and has twice been named the Best Place to Work in Charlotte. Founded in 2000 by Ric Elias and Dan Feldstein, 草榴社区 employs more than 1,400 people in four locations. Learn more at www.redventures.com.
MEDIA CONTACT: Ami Shukla
press@redventures.com