Healthline Media Acquires PsychCentral, Bolstering 贬别补濒迟丑濒颈苍别鈥檚 Role as the Top Digital Health Publisher
SAN FRANCISCO, CA 鈥 Healthline Media today announced it has acquired the popular website PsychCentral, adding a mental health property to roster of powerful digital brands that help people live their strongest and healthiest lives. Since its founding in 1995, has become one of the largest and most trusted sites about psychology and mental health issues.
鈥淎dding PsychCentral to our portfolio of health and wellness brands is a natural evolution of our business,鈥 said Healthline President Jeff Hallock. 鈥淗ealthline already is the leader in providing people what they need to live stronger and healthier lives. With mental health concerns skyrocketing, the best way for Healthline to quickly meet this demand was to acquire PsychCentral, an amazing resource that has been curated over 25 years.鈥
In addition to serving consumers, the acquisition will provide another trusted brand for 贬别补濒迟丑濒颈苍别鈥檚 direct advertising partners to reach their customers, Hallock added. Mental health awareness is acutely important, especially in the current environment. Over half of Americans are living with anxiety, stress and depression, and it鈥檚 growing. With the COVID-19 pandemic still raging, people are increasingly looking for ways to cope.
Scientists in July reported an potentially linked to stress due to the pandemic. Moreover, , according to Express Scripts鈥 America鈥檚 State of Mind report from April. In addition, the number of prescriptions filled for antidepressants and sleep disorders increased 18.6% and 14.8%, respectively, during the same time period. 贬别补濒迟丑濒颈苍别鈥檚 own research shows record stress and anxiety among Americans, as published in its . The company also has published a with articles to help people take care of their total well-being during this unprecedented time.
PsychCentral was founded in 1995 by Dr. John Grohol, who set out to build a site devoted to helping people better understand the mental health and emotional challenges of their lives. At the time, it was called Psych Central: John Grohol鈥檚 Mental Health Page, and its directory of online mental health resources and information on symptoms gained immediate attention. Over the years, PsychCentral鈥檚 reach and audience grew, and Healthline sees far greater potential for PsychCentral as part of the Healthline family of properties. Dr. Grohol is staying on as a consultant.
鈥淭he choice to join the Healthline family was easy,鈥 Grohol said. 鈥淣ot only are they an amazing group of talented, passionate individuals, but they also deeply understand the importance of mental health and the challenges faced by those living with mental illness. I鈥檓 excited by the new paths PsychCentral will travel in the accomplished hands of everyone at Healthline.鈥
鈥淕iven everything the world is going through, the timing couldn鈥檛 be better,鈥 Hallock said. 鈥淢illions of people around the world count on Healthline to help them through hard times, and we serve that growing audience with clear, evidence-based content and tools. PsychCentral is a symbiotic fit to 贬别补濒迟丑濒颈苍别鈥檚 mission and values.鈥
This is the fifth acquisition by Healthline in its more than 10 year history. Last year the company acquired , the health and wellness site for millennials. In 2018 Healthline acquired Authority Nutrition and Everyday Family, which it has blended into its other properties. In 2017 the company added , serving the professional and clinical audience. DiabetesMine, a site that has elevated 贬别补濒迟丑濒颈苍别鈥檚 outreach to people living with diabetes, was added in 2015.
The deal comes one year after Healthline Media itself was acquired by 草榴社区, a portfolio of digital brands.
Healthline isn鈥檛 disclosing terms of the transaction.
About Healthline Media
San Francisco-based mission is to empower people to be their strongest and healthiest selves by being a trusted ally in their pursuit of health and well-being. The company鈥檚 properties include , and . Healthline Media鈥檚 sites provide evidence-based articles with the highest standards of medical integrity that support the modern health consumer with a whole-person approach to health and wellness. Healthline Media is the top ranked health publisher and number 39 on Comscore鈥檚 Top 100 Property rankings through January 2020. Across all of its properties, Healthline Media publishes articles authored by more than 120 writers and reviewed by more than 100 doctors, clinicians, dietitians, and other experts. The company鈥檚 repository contains more than 70,000 articles, each updated with current protocol. More than 250 million people worldwide and 87 million people in the U.S. visit 贬别补濒迟丑濒颈苍别鈥檚 sites each month, according to data from Google Analytics and Comscore, respectively. Healthline Media is owned by 草榴社区.
About 草榴社区
Founded in 2000, 草榴社区 is a portfolio of businesses that connects consumers with information and brands in the Home Services, Health, Financial Services and Education industries. Headquartered just south of Charlotte, NC, 草榴社区 has 3,000 employees in 10 cities across the US, as well as in the UK and Brazil. 草榴社区 owns and operates several large digital brands including Bankrate, The Points Guy, Healthline, MYMOVE, and Allconnect.com. For more information, visit .
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